The roles are responsible for all the integrated marketing activities of the bank— from the development of marketing materials for external clients to executing a communication plan. The roles manage the bank's brand development, public affairs and relations, brand website and digital presence, and marketing of the bank's financial products and services. The positions lead in the ideation and the execution of marketing campaigns in both online and traditional channels. The jobs also support the development and marketing of new products and services with the objective of catering to the current and future needs of the bank's customers.