Brand Development Officer

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Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.

With Metrobank, a meaningful life is within your reach!

 

 

 

Position Title: Brand Development Officer

 

Job Summary: 

Responsible for overall brand strategy, equity and health. Creates products, programs and services that support brand love and business growth.

 

Qualifications:

• Leads in the creation of 360 marketing campaigns
• Key project manager in coordinating with internal and external teams
• Champions consumer segmentation and insight development
• Produces guidelines and materials to drive consistency in the brand 
• Develops tool kits to support different business units
• Drives Brand love creation
• Creates competitive benchmarking: analysis and tracking
• Leads growth initiatives to strengthen brand promise
• Identifies opportunity areas for development based on consumer and market trends

 

Other Details:

Rank: Junior Officer

Unit: Analytics, Brand, Communications and Marketing Technology Group

Location: Makati