Brand Development Officer

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Position Title: Brand Development Officer


Job Summary: 

Responsible for overall brand strategy, equity and health. Creates products, programs and services that support brand love and business growth.



• Leads in the creation of 360 marketing campaigns
• Key project manager in coordinating with internal and external teams
• Champions consumer segmentation and insight development
• Produces guidelines and materials to drive consistency in the brand 
• Develops tool kits to support different business units
• Drives Brand love creation
• Creates competitive benchmarking: analysis and tracking
• Leads growth initiatives to strengthen brand promise
• Identifies opportunity areas for development based on consumer and market trends


Other Details:

Rank: Junior Officer

Unit: Analytics, Brand, Communications and Marketing Technology Group

Location: Makati