Business Analytics Manager
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With Metrobank, a meaningful life is within your reach!
Position Title: Business Analytics Manager
Role Opportunities:
- Deliver data science support to the business transformation, innovation and Retail Digital Channels strategies of Consumer Business Sector
- Use analytical techniques and predictive modeling to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes
- Partner with the Business Heads in driving usage, identifying opportunities to improve revenue potential and customer experience in the digital channels through the use of analytics
- Work with Program Managers in ideation, strategy, execution, tracking and continuous enhancement of strategies to drive business growth
Job Summary:
- Builds, develops, and maintains dashboards and performance metrics that support key business decisions
- Develops scoring/segmentation to improve digital channel enrollment of customers, usage and engagement
- Influences customer targeting, campaigns strategy and execution and other key stakeholders by providing data analytics thought-leadership
- Aid in the development and execution of new innovation strategies to help the sector pursue new business endeavors. Assess new partnership opportunities on a strategic and tactical level
- Provides promo forecast and insights which include relevant portfolio metrics, profit and loss targets, and identifies the appropriate customer segments to tap
- Partners with program/product managers to continuously enhance programs by doing post campaign reviews, crafting appropriate tracking reports and analyses, and operationalizing predictive models to increase response rates
- Spearheads deep dive analyses of customers to investigate business-related challenges or identify new trends and opportunities to improve KPI metrics. Converts these findings into actionable insights and presents recommendations to the business for decision making and strategic planning
- Collaborates with Risk, Finance, IT, Marketing, Sales and other cross functional team to measure P&L impact of campaigns, co-brands and existing partnerships
Qualifications:
- College graduate of any business, statistical or mathematical course
- At least 4 years of analytics experience in a financial institution preferably from a retail bank or a credit card company
- Experience in dealing with various units of the organization and customer service is an advantage
- Excellent Oral & Written Communication Skills
- Intermediate working knowledge of SAS and Microsoft Office (Word, Excel and PowerPoint)
- Experience in model-building, conducting portfolio studies using data mining techniques and statistical modeling tools is required
- Excellent analytical capabilities, ability to translate and articulate technical thoughts and ideas to a larger audience including influencing skills with peers and senior management
- Proven problem-solving skills in a financial industry setting a must
Other Details:
Unit: Consumer Business Sector | Strategic Business Analytics | Business Optimization Analytics
Rank: Junior Officer / Individual Contributor
Location: Metrobank Card Center, Ayala Makati