Business Analytics Manager

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Position Title: Business Analytics Manager

Job Summary:

• Delivers data science support to the business transformation, innovation and Retail Digital Channels strategies of Consumer Business Sector
• Uses analytical techniques and predictive modeling to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes.
• Partners with the Business Heads in driving usage, identifying opportunities to improve revenue potential and customer experience in the digital channels through the use of analytics
• Works with Program Managers in ideation, strategy, execution, tracking and continuous enhancement of strategies to drive business growth.

Role Exposure:

• Builds, develops, and maintains dashboards and performance metrics that support key business decisions.
• Develops scoring/segmentation to improve digital channel enrollment of customers, usage and engagement
• Influences customer targeting, campaigns strategy and execution and other key stakeholders by providing data analytics thought-leadership.
• Aid in the development and execution of new innovation strategies to help the sector pursue new business endeavors. Assess new partnership opportunities on a strategic and tactical level.
• Provides promo forecast and insights which include relevant portfolio metrics, profit and loss targets, and identifies the appropriate customer segments to tap.
• Partners with program/product managers to continuously enhance programs by doing post campaign reviews, crafting appropriate tracking reports and analyses, and operationalizing predictive models to increase response rates.
• Spearheads deep dive analyses of customers to investigate business-related challenges or identify new trends and opportunities to improve KPI metrics. Converts these findings into actionable insights and presents recommendations to the business for decision making and strategic planning.
• Collaborates with Risk, Finance, IT, Marketing, Sales and other cross functional team to measure P&L impact of campaigns, co-brands and existing partnerships.
• Performs projects/ responsibilities/ special tasks that may be assigned from time to time (e.g. BORC, BCP, Cost Champion, Corporate Correspondence, Line Trainer, e-Champ).

Qualifications:

• College graduate of any business, statistical or mathematical course.
• At least 4 years of analytics experience in a financial institution preferably from a retail bank or a credit card company
• Experience in dealing with various units of the organization and customer service is an advantage
• Excellent Oral & Written Communication Skills
• Intermediate working knowledge of SAS and Microsoft Office (Word, Excel and PowerPoint). – advanced
• Experience in model-building, conducting portfolio studies using data mining techniques and statistical modeling tools is an advantage. – advanced
• Excellent analytical capabilities, ability to translate and articulate technical thoughts and ideas to a larger audience including influencing skills with peers and senior management.
• Proven problem-solving skills in a financial industry setting a must.

Other Details:
Unit: Decision Management Division / Strategic Business Analytics Department