Business Unit Strategic Marketing (BUSM) Officer
Be #InGoodHands with Metrobank
Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.
With Metrobank, a meaningful life is within your reach!
Position Title: Business Unit Strategic Marketing (BUSM) Officer
Role Exposure:
· Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank
· Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank
· Take part in an extensive career progression and learn from the best Bankers in the industry
Job Summary:
· Contributes in the implementation of marketing strategies for the assigned BU.
Specific Duties & Responsibilities
· Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.
· Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.
· Strategize and execute advertising and promotional campaigns.
· Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.
· Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization and post evaluation.
· Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.
· Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.
· Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns
· When needed, drives product development of marketing tools and assets
· May play a key role in institutional brand special projects
· Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights
· Champions consumer segmentation and insight development
· Produces guidelines and materials to drive consistency and premiumness in the brand
· Develops tool kits to support different business units
· Creates competitive benchmarking: analysis and tracking
· Identifies opportunity areas for development based on consumer and market trends
Qualifications
· Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry
· Strong communication, stakeholder managment, and negotiation skills for successful client relations
· Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations
· Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams
· Proficiency in leveraging marketing tools and technologies to enhance event outcome
· A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression
· Experience in post-project analysis and reporting to measure the impact and improve future strategies
Other Details:
Rank: Junior Officer
Business Unit: Analytics, Brand, Communications and Marketing Technology Group
Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM