CBS - HEAD, CHANNEL ENABLER SECTION
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Job Title: Head, Channel Enabler Section
Job Summary:
The position is primarily responsible for creating, implementing and monitoring enabler programs for the various acquisition channels of MCC. The jobholder is tasked to fully coordinate with Sales Unit Heads and other critical MCC units (i.e. BIU, Marketing, etc.), to spot opportunities and develop strategic programs and other tactical initiatives that will increase new card acquisitions while ensuring that CPA, risk and other factors are at acceptable levels. The jobholder shall also serve as a link between Sales and Marketing and ensure alignment of support and strategies across the stakeholders.
Specific Competencies
• Creates and implements effective strategic and tactical programs for all products identified for MCC card acquisition (i.e. Metrobank and PSBank branches, other Metrobank non-branch divisions, MB Group, Third Party agencies etc.) and aggressively cross-sell MCC products (e.g. incentive schemes, sales blitzes, sales competitions, joint planning sessions, sales rallies, recognition events, activation events, etc.).
• Monitors and regulates the performance of all the programs to differentiate the actual performance from the preferred outcome and to identify the hits, misses, areas for improvement and other factors that may contribute to the success of the program.
• Conducts the pre-evaluation and post-evaluation of each program and determine all the factors and activities to be improved for further development of the program/s.
• Develops and aligns all channel plans and strategies with various product and marketing strategies
• Ensures the standardization process of all the sales programs and establishes a platform in disseminating effective ways/practices across the regions and territories
• Ensures timely & effective cascades to MCC Officers and Staff and sellers of marketing promotions and other critical information through monthly cascades, lectures, meetings, events and leveraging on all available communication mediums i.e. email, landlines, mobile phones/sms, newsletters and other leave-behinds.
• Implements various Sales Performance Monitoring systems and identify areas for development.
• Coordinates effectively and synergizes with various internal MCC and MBTC Head Office Personnel/Units/ Divisions to ensure seamless implementation of sales-related programs and initiatives.
• Strives for continuous growth and development of the Program Managers through exposure, training programs—internal and external and other engagement activities.
Other Details:
Rank: Junior Officer
Office Location: MCC
Business Unit: CBS - Credit Card Sales Division