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CBS - MULTIMEDIA OFFICER

Be #InGoodHands with Metrobank!

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach!

 

Position Title: Digital Media Strategist

 

JOB SUMMARY

  • Main point person between external stakeholders of creative/media agencies and internal clients such as Product Managers and Portfolio/Program Managers of Metrobank Credit Cards.
  • Knowledgeable in Digital Performance Marketing and leads agencies to help provide solution in expanding media buys to reach target KPIs
  • Experienced in deploying performance campaigns for growth acquisition and comfortable in analyzing total market funnel and data spreadsheets to come up with campaign insights.
  • Familiar with best practices of deploying performance campaigns on Meta and Google.
  • Responsible in creating and proposing digital channel strategy based on the target KPIs.
  • Comfortable in handling multiple digital media campaigns and multiple sets of clients.
  • Leads kick-off meetings, familiar in writing briefs, and monitors creative/media agencies’ performance against KPIs and targets thru mid/post-mortem reports.
  • Ensures that set critical deadlines are met by client as well as internal resources.
  • Understands Metrobank’s business and marketing objective to efficiently drive acquisition at a lowest possible cost.
  • Reviews media strategies, presentations, budget proposal, materials, and reports of creative/media agencies.
  • Manages internal and external stakeholders.
  • Experience in SEO is a plus - Familiar with basic SEO strategies and best practices.
  • Comfortable in optimizing SEO keywords for higher ranking based on the monthly data, familiar in SEO-specific tools and has experience in deployment of SEO projects with quantifiable results (e.g. increase in organic targets).

Qualifications:

  • Knowledgeable in the prevailing digital landscape
  • Experienced in managing accounts and projects
  • Can communicate clearly business objectives and challenges
  • Proactively communicates regularly to concerned stakeholders for status/campaign updates
  • Good organization skills
  • Experience in digital app campaigns is a plus
  • Good understanding of both digital and traditional media
  • At least 3+ years of experience in similar role
  • Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus.
  • Familiar in back end setup of Meta/Google to clearly explain technical recommendations both in writing and orally.
  • Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights.
  • Proficient in MS Office applications such as Word, Excel, and Powerpoint.

 

Other Details:

Rank: Junior Officer

Unit: Consumer Business Sector – Credit Card Marketing Division

Location: Metrobank Card Center, Makati City

 

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