Campaign Operations Officer

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Position Title: Campaign Operations Officer

Role Opportunities: 

• Deliver end-to-end campaign management support (Design, Configure, Test, and Launch) that will help drive customer engagement and profitability of the Consumer Business Sector’s Portfolio
• Apply specialized technical skills to manage and maintain the campaign management platform which will ensure that campaigns are launched in an effective and timely manner
• Execute multiple cross channel flows for each stage of the customer lifecycle (onboarding, engagement, retention, win back) in the campaign management platform

Job Summary:

• Designs, creates, tests and executes campaign journeys within the campaign management platform or any available tools while ensuring that the customer contact policy and campaign hierarchy are met
• Ensures that campaigns are running as per design and delivered in a timely manner
• Works with the campaign management team on the availability and accuracy of data in the campaign management platform which are required to implement various Marketing initiatives
• Coordinates with Program Managers in ensuring that campaign requirements are aligned in meeting the business objectives
• Sets up audiences and respective campaigns across channels while interacting with all involved teams — from the business and product groups, content creation and design teams
• Provides analysis on different metrics of the campaigns and gives recommendation on how to improve or increase campaign engagements and effectiveness

Qualifications:

• College graduate of any business, statistical or mathematical course.
• Has at least 3 years of work related experience in a financial institution preferably from a credit card company
• Demonstrates ability to plan and can handle multiple tasks/projects simultaneously while meeting deadlines and maintaining standards of quality
• Excellent Oral & Written Communication Skills
• Strong working knowledge of the following programming and database facility software: SAS or any programming software, Microsoft Office (Word, Excel and PowerPoint).
• Familiarity with campaign management platforms preferred.
• Proficient in campaign related analytics; client profiling, segmentation strategy, lifecycle management, portfolio action, etc.
• Excellent analytical capabilities; experience in conducting studies in portfolio using statistical modeling tools is an advantage

Other Details:

• Unit: Consumer Business Sector | Strategic Business Analytics | Campaign Management and Analytics
• Rank: Junior Officer / Individual Contributor
• Location: Metrobank Card Center, Ayala Makati