Communications Integration Officer
Job Title : Communications Integration Officer
Job Summary :
The jobholder is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.
A. Campaign Integration
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Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.
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Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
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Provides direction for content and creative development in support of marketing and product requirements.
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Ensure cohesiveness and consistency in language and branding across the Digital Products.
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Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team.
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Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing
B. Communication Planning
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Work with program managers / product managers to align business objectives and translate into a marketing communication plan
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Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights
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Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis
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Conducts regular checks of newspapers, competitors’ websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary
C. Stakeholder Management
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Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process
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Manage agencies (digital/events) and creative team to build campaigns & develop communication materials
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Coordinates / secures approvals with internal clients / institutional branding teams
Qualifications :
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Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course.
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Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus
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Marketing Comms or In-house agency experience in banking a plus
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At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency
Other Details :
Rank : Junior Officer
Unit : Consumer Business Sector / Digital Sales and Marketing Services Department
Location : MCC Center, Ayala Avenue Makati City