Customer Journey & Channel Engagement Officer

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Job Summary:

The Customer Journey & Channel Engagement Officer will support both the Customer Journey Lead and Channel Engagement Lead in developing a deep understanding of customer journeys within the Bank. This role involves assisting in the design and execution of strategies that enhance commercial customer experiences across various channels, ensuring a seamless and integrated experience. The officer will work closely with cross-functional teams to implement solutions that align with the Bank’s customer engagement standards and strategic goals.

Specific Duties & Responsibilities:

• Assist in the execution of customer engagement strategies aimed at improving targeted customer segments and enhancing profitability.

• Collaborate with cross-functional teams to gain insights into customer decision-making processes, behaviors, and preferences, and assist in proposing solutions for a seamless experience.

• Support in overseeing the execution of customer programs and strategies within the Branch channel, ensuring compliance with Bank standards and regulatory policies.

• Assist in re-evaluating and enhancing back-end processes of high-priority branch customer journeys, focusing on streamlining customer interactions.

• Contribute to the implementation of channel execution strategies, ensuring all communications to branches are go-to-market ready, simplified, and aligned with customer scenarios.

• Help drive customer experience (CX) improvement projects, such as process redesign, leveraging customer feedback and complaints to inform solutions.

• Perform other related functions that may be assigned from time to time.