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DIGITAL MARKETING OFFICER - STRATEGY & PERFORMANCE MARKETING

Be #InGoodHands with Metrobank

 

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.

 

With Metrobank, a meaningful life is within your reach!

 

Position Title: Digital Marketing Officer – Strategy and Performance Marketing

 

Role Exposure:

 

  • Develop an in-depth understanding on the digital marketing of the Bank
  • Work on challenging and impactful projects that contribute to the Bank's growth and success
  • Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank. Participate in cross-functional teamwork, fostering collaboration and creativity, and receive personalized career coaching and mentoring to chart your professional growth path
  • Enjoy competitive perks and benefits that reward your hard work and dedication

 

 

Job Summary:

 

Engages with Business Unit Heads as their partner and consultant in delivering People and Organizational agenda to ensure that they are able to efficiently deliver Business Goals and Priorities, being fully aligned with the Institution’s overall HR Strategy.

The Digital Marketing Officer – Strategy and Performance Marketing helps oversee digital campaign strategy development, coordination, and implementation of marketing campaigns with digital paid media or advertising components.

 

Specific Duties & Responsibilities

 

  • Work closely with the media agency to identify campaign objectives and KPIs for all digital campaigns.
  • Reviews the performance of all search ads, social ads and display ads and other digital campaigns to ensure all revenue and costs per deliverable (e.g. click, impression, lead, etc.) are within industry benchmarks and/or achieves ROI.
  • Analyzes digital media campaigns, identify trends, and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the bank.
  • Manages the use of digital media to support the company’s overall advertising requirements according to the marketing strategy.
  • Manages significant digital marketing projects ensuring that they are delivered within budget and scope.
  • Coordinate closely with the digital analytics officer and digital marketing officer for social media to paint an accurate picture of the brand’s overall performance on paid, owned and earned digital media.
  • Should be able to deliver other requirements of the team that will be assigned from time to time.

 

Other Details:

Rank: Junior Officer

Business Unit: Analytics, Brand, Communication, and Marketing Technology Grpup

Office Location: GT Tower, Ayala, Makati

Work Set-up: Monday to Friday, Onsite, 08:30 AM to 06:00 PM

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