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Head, Consumer Growth

Consumer Growth Head

 

Job Summary:

The jobholder is a primary driver of strategies to grow and develop new business opportunities within the bank in line with growing its chosen customer base. This may be through acquisition programs or through ecosystem partnerships that can drive customer acquisition.

 

Through a strong understanding of the target market, the jobholder is oversees the development and execution of programs for customer acquisition, represent the bank, collaborate and negotiate with external partners to deliver a strong value proposition to an identified customer base that will entice new-to-bank sign-up/onboarding and lift likelihood of approvability for lending-products, while ensuring business viability for Metrobank.

 

This role is expected to work with cross functional teams to secure program approvals, develop campaigns and creative materials, establish operationalization processes, monitor partnerships performance and ensure achievement of targets.

 

Duties & Responsibilities

Supervisory Role

  • Oversees the Consumer Growth Managers under his/her shop
  • Mentors more junior officers and actively works on their development within the organization
  • Establishes goals of the team and works with the managers to achieve them
  • Team lead administrative functions such as budget planning & tracking, among others.

Strategy Development & Execution of Acquisition campaigns

  • Have strong understanding of target market needs, motivations, behaviors, etc. to identify and maximize opportunities for acquisition
  • Lead in establishing the consumer growth strategy through partnerships
  • Ensure execution excellence in program management of initiatives led by the team
    • Campaign planning (annual, quarterly, ad hoc)
    • Tracking, monitoring, and reporting acquisition performance
  • Consolidated performance reporting and review across partnerships handled by the team. (Monthly, Quarterly, Annual)

Partner Onboarding & Management

  • Responsible for proposing and prioritizing partners to be engaged and onboarded
  • Responsible for dealing, negotiating, and locking in commercial deals with partners with the goal of consumer acquisition
  • Responsible for the overall relationship management of onboarded partners
  • Responsible for enforcing the roles and responsibilities of the partner
  • Regular reporting to Metrobank Consumer and Partner POC on performance metrics

Partner Channel & Performance Management

  • Work with the partner to develop and implement acquisition strategies
  • Regular reporting on targets and performance metrics to assist the daily/weekly/monthly tracking of performance
  • Develop programs, processes, campaigns, etc. to ensure that the channel/partner is optimized

Other Details:

Unit: Consumer Business Sector/ Credit Cards Product & Segment Strategies Department

Rank: Junior Officer

Office Location: Metrobank Card Center, Ayala Avenue, Makati City

 

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