Head, Institutional Brand Marketing
Be #InGoodHands with Metrobank
Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.
With Metrobank, a meaningful life is within your reach!
Position Title: Head, Institutional Brand Marketing
Specific Duties & Responsibilities
- Drives overall brand strategy and growth plan.
- Supports the CMO on long term planning and strategy.
- Champions brand consistency and customer centricity.
- Leads growth initiatives to strengthen brand promise and proposition.
- Improves the brand experience both offline and online.
- Identifies opportunity areas for development based on consumer and market trends.
- Drives the brand experience and brand visibility in our branches.
- Ensures marketing efforts are effectively translated and clear when executed in the branches.
- Should be able to deliver other requirements of the team that will be assigned from time to time.
Other Details:
Rank: Senior Officer
Business Unit: Analytics, Brand, Communications and Marketing Technology Group
Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM