PRODUCT MANAGER - AFFLUENT CREDIT CARDS

OVERALL SCOPE OF WORK

The jobholder is responsible for defining, developing, and managing the value proposition and growth strategy of an assigned customer portfolio, which may be defined either by product ownership (e.g., Visa products CHs, emerging affluent products CHs) or by customer segment (e.g., young adults, freelancers, affluent).

The role ensures that the assigned portfolio is competitive, differentiated, and profitable, by designing and executing strategies that drive:

• Customer acquisition (in partnership with growth channels)
• Customer engagement and lifecycle activation
• Portfolio growth and deepening (spend, usage, cross-sell)
• Profitability and long-term customer value

The jobholder works closely with cross-functional teams across the organization to bring the value proposition to life and ensure consistent delivery of business performance.

SCOPE OF OWNERSHIP

While the core responsibilities are consistent or similar with other roles, the area of ownership and focus varies depending on role assignment: