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CBS - COMMUNICATIONS STRATEGY AND INTEGRATION LEAD

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Position Title: Communication Strategy & Integration Manager

 

Job Summary:

The Communications Strategy and Integration Manager is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.

 

Duties & Responsibilities:

 

Campaign Integration 

  • Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.
  • Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
  • Provides direction for content and creative development in support of marketing and product requirements.
  • Ensure cohesiveness and consistency in language and branding across the Digital Products.
  • Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team.
  • Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing

 

Communication Planning

  • Work with program managers / product managers to align business objectives and translate into a marketing communication plan
  • Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights
  • Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis
  • Conducts regular checks of newspapers, competitors’ websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary

 

Stakeholder Management 

  • Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process
  • Manage agencies (digital/events) and creative team to build campaigns & develop communication materials
  • Coordinates / secures approvals with internal clients / institutional branding teams

 

Qualifications:

  • Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course.
  • Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus
  • Marketing Comms or In-house agency experience in banking a plus
  • At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency
  • Able to translate & execute marketing business objectives to marketing communications plans
  • Able to convey ideas / plans through strong, convincing presentations or conversations across leaders and key stakeholders
  • Has strong working knowledge of MS Word, Excel, and PowerPoint.
  • Process oriented especially in communications development – from briefing, approvals, implementation, post review; Open and able to create & improve processes as needed.
  • Well rounded in all aspects of marketing communications – digital, traditional, events & activation
  • Has knowledge & understanding of media planning & execution
  • Strong organizational and consolidation skills for administrative items and data across different business units / media channels etc.
  • Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights
  • Strong time management skills and ability to manage multiple projects simultaneously.
  • Creative problem solving and ideation skills.
  • People person – works well with teams, and when needed is able to host / present to big groups.

 

 

OTHER DETAILS:

Unit: Consumer Business Sector/ Usage, Partnership & Communications Management Department

Work Location: MCC Center Ayala Avenue, Makati City

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