Head, Credit Card Product Strategy
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Position Title: Head, Digital Sales and Retail Segment Communications
Job Summary
- The Credit Card Product Strategy Head is responsible for the overall management, development, and performance of the credit card product portfolio. This role involves strategic planning, product development, market analysis, customer engagement, and team leadership to ensure the credit card products align with the company’s goals and customer needs.
Specific Duties & Responsibilities
- Product Strategy and Development:
- Develop and implement a comprehensive credit card product strategy aligned with the company's overall objectives
- Lead the design, development, and launch of new credit card products or enhancements to existing products.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats in the credit card industry.
- Portfolio Management:
- Monitor the performance of the credit card portfolio of each credit card variant, including profitability, customer growth, and customer satisfaction. Work closely with cross functional teams to ensure YOY growth, aligned with the company's overall objectives.
- Analyze and report on key metrics such as activation rates, usage patterns, and attrition rates.
- Manage the product lifecycle from concept to sunset, ensuring each product variant meets its intended goals.
- Customer Engagement and Experience:
- Ensure that the customer experience with credit card products is consistent, positive, and aligned with the brand.
- Gather and analyze customer feedback to continuously improve products and services.
- Risk and Compliance Management:
- Collaborate with the risk management and compliance teams to ensure all credit card products adhere to regulatory requirements and internal policies.
- Develop strategies to mitigate risk while optimizing product performance.
- Team Leadership and Development:
- Lead and mentor a team of product managers and other relevant staff, fostering a culture of innovation, collaboration, and accountability.
- Set clear goals, provide regular feedback, and support professional development within the team.
- Financial Management
- Develop and manage the budget for the credit card product portfolio.
- Ensure that all initiatives are cost-effective and contribute to the company's financial targets.
- Monitor contribution of each variant to business profitability, and identify opportunities to improve P&L of each variant.
- Supervisory Role
- Oversees the product managers under his/ her shop
- Constantly ensures that the functions under the team are properly and effectively being executed
- Mentors junior officers and actively works on their development within the organization.
- Establishes the goals of the team and works with the product mangers to achieve them.
Other Details:
Rank: Assistant Vice President to Vice President
Unit: Consumer Business Sector/ Usage, Partnership and Communications Management / Credit Cards Product & Segment Strategies Department
Location: Metrobank Card Center / Ayala, Makati