Business Unit Strategic Marketing Officer - Lead

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Position Title: Brand Unit Strategic Marketing (BUSM) Officer - Lead

Role Exposure:

• Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank
• Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank
• Take part in an extensive career progression and learn from the best Bankers in the industry

Job Summary:

• Contributes in the implementation of marketing strategies for the assigned BU.

Specific Duties & Responsibilities

• Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.
• Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.
• Strategize and execute advertising and promotional campaigns.
• Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.
• Prepares and monitors annual budgets and Marketing plans while being accountable in   ensuring efficient implementation, utilization and post evaluation. 
• Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.
• Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.
• Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns
• When needed, drives product development of marketing tools and assets
• May play a key role in institutional brand special projects
• Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights
• Champions consumer segmentation and insight development
• Produces guidelines and materials to drive consistency and premiumness in the brand
• Develops tool kits to support different business units
• Creates competitive benchmarking: analysis and tracking
• Identifies opportunity areas for development based on consumer and market trends

Qualifications

• Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry
• Strong communication, stakeholder management, and negotiation skills for successful client relations
• Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations
• Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams
• Proficiency in leveraging marketing tools and technologies to enhance event outcome
• A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression
• Experience in post-project analysis and reporting to measure the impact and improve future strategies

Other Details:

Rank: Junior Officer

Business Unit: Analytics, Brand, Communications And Marketing Technology Group

Office Location: GT Tower, Makati (Onsite, Monday to Friday)