CBS - CAMPAIGN ANALYTICS MANAGER

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Position Title: Campaign Analytics Manager

Job Summary:

• The job holder will conduct portfolio studies for better segmentation, profiling and targeting of customers. Provides various statistical models to optimize campaign targeting and execution and provides support to Analytics Head in managing and implementing campaigns to the Portfolio.

Role Exposure:

• Primary function is to perform studies/tests through statistical modeling that will identify and understand customer segments (through unique patterns/behaviors) and determine offers by focusing on the needs of these customers.
• Conducts studies on the portfolio to help come up with targeted campaigns/promo to increase profitability of segments.
• Handles ad hoc requests for any campaign-/promo-related MIS/reports and analysis
• Performs studies/tests that will identify and understand customer segments (through unique patterns/behaviors) and determine offers by focusing on the needs of these customers
• Conducts studies on the portfolio to come up with trigger campaigns that will capture customers at risk in a timely manner
• Undertakes post-campaign evaluation, looking into standard indicators to measure success and to determine opportunity-areas

Qualifications:

• College graduate of any business, statistical or mathematical course.
• At least 4 years of analytics experience in a financial institution preferably from a retail bank or a credit card company
• Has at least 3 years of work related experience in a financial institution preferably from a credit card company.
• Strong working knowledge of the following programming and database facility software: SAS, Microsoft Office (Word, Excel and PowerPoint).
• Excellent analytical capabilities; experience in conducting studies in portfolio using statistical modeling tools is an advantage
• Experience in model-building, conducting portfolio studies using data mining techniques and statistical modeling tools is an advantage. – advanced
• Excellent analytical capabilities, ability to translate and articulate technical thoughts and ideas to a larger audience including influencing skills with peers and senior management.
• Proven problem-solving skills in a financial industry setting a must.

Other Details:
Unit: Decision Management Division / Strategic Business Analytics Department
Location: Metrobank Card Corporation, Makati
Rank: Junior Officer