PORTFOLIO MANAGEMENT OFFICER
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Position Title: Portfolio Management Officer
Job Summary:
Responsible for the development and implementation of strategies that will upgrade identified mass market segments (i.e. payroll, remittance) to higher segments by increasing their product take-up, in close coordination with the Institutional Cross-Sell team, other internal stakeholders and control units
Specific Duties and Responsibilities:
- Analyzes internal data for an in-depth understanding of customers
- Conducts market research to identify threats and growth opportunities, keep in tune with industry trends, monitor competitors, stay abreast of new technologies and understand markets as a basis for developing strategic initiatives
- Portfolio Management of Deposit Products, resulting in migration/upgrade of identified mass market sub-segments to HPR leveraging on payroll, top-ups, etc.
- Assesses current strategies to leverage on organizational strengths, identify gaps and recommend strategic initiatives that will improve organizational effectiveness
- Implements initiatives and works with internal and external agencies to execute campaigns and ensure alignment in approach and deliverables; supervises measurement of campaign effectivity
- Manages cross-functional teams and collaborates with other groups across the organization for project execution
- Coordinates with control units within the organization to ensure compliance
- Supervises monitoring and timely measurement of effectiveness of the initiative or campaign
Deliverables
Including, but not limited to:
- Research output, including but not limited to a roadmap for business / product / service (i.e. enhance transaction monitoring for remittance etc.)
- Number of customers from identified mass market sub-segments migrated to a higher segment / availing of a second product
- Increase in Net Customer Value (NCV)
- Increase in PPC
Other Details:
Rank: Junior Officer
Office Location: The Shops, BGC
Business Unit: CBS - Retail Deposits and Payment Products Division